77up's Privacy Policy
Your personal information is completely safe with us — a transparent overview of how we collect and protect your data.
Last updated: 2026
Welcome to the 77up platform. This Privacy Policy ("Policy") explains how 77up ("we", "our", "platform") collects, uses, stores, and discloses your personal information. By using this platform, you are considered to have agreed to the terms of this Policy.
We place the highest importance on the privacy of users in Bangladesh. Every transaction and piece of personal information is kept secure using SSL encryption technology.
1 Scope of Data Collection
We collect various types of information from you. This collection is carried out through a fully transparent process and is used solely to improve the platform's services.
1.1 Information You Provide Directly
Information you provide during account registration and use:
- Full name and date of birth (for age verification — only for users aged 21 and above)
- Email address and mobile number
- National ID or passport number (for identity verification)
- Address details
- Payment information (bKash, Nagad, Rocket, or bank account details)
- Security questions and answers
1.2 Automatically Collected Information
When you use the 77up platform, the following information may be collected automatically:
- IP address and device type
- Browser version and operating system
- Date, time, and duration of access to the platform
- Pages visited and click patterns
- Data from cookies and similar tracking technologies
- Referral source (where you came from before reaching the platform)
1.3 Transaction Information
Information related to your financial activity, such as deposit and withdrawal history, bet amounts, and gaming transaction records.
2 Purpose of Data Use
77up uses your personal information only for the following legitimate purposes. We never sell your information to third parties.
- Identity and age verification: To confirm that only users aged 21 or above are using the platform.
- Account management: Creating, maintaining, and securing accounts.
- Payment processing: Carrying out deposits and withdrawals and maintaining financial records.
- Support services: To resolve any issues or complaints you may have.
- Fraud prevention: Detecting unauthorized access and suspicious activity.
- Service improvement: To enhance the user experience and add new features.
- Legal obligations: To comply with applicable laws and regulations.
- Communications: Sending important platform updates and promotional information (subject to your consent).
3 Cookies and Tracking Technologies
The 77up platform uses cookies and similar tracking technologies. Cookies are small text files stored in your browser that make your experience easier and more personalized.
3.1 Essential Cookies
These cookies are essential for the basic functioning of the platform. They are used to maintain login sessions, ensure security, and remember your preferences. Disabling these cookies may cause the platform to not work properly.
3.2 Performance Cookies
These cookies collect information to understand how users interact with the platform. The data collected is aggregated and anonymous and is used to improve service quality.
3.3 Cookie Controls
You can control or delete cookies from your browser settings. Please note that disabling certain cookies may limit some features of the platform.
4 Data Sharing and Disclosure
77up does not sell or rent your personal information to any third party. However, information may be shared in the following limited circumstances:
4.1 Service Providers
We work with selected third-party service providers for payment processing (bKash, Nagad, Rocket, bank partners), technical infrastructure, fraud detection, and customer support. These partners operate under strict confidentiality agreements.
4.2 Legal Requirements
Information may need to be disclosed in response to legal obligations, court orders, or valid requests from government authorities.
4.3 Fraud Prevention
Information may be shared with relevant authorities in investigations related to serious fraudulent activity, money laundering, or other illegal conduct.
4.4 Business Transfers
In the event of a company merger, acquisition, or asset sale, user data may be transferred. In such circumstances, we will notify you in advance.
5 Data Security Measures
77up follows the highest industry standards to protect your personal information. Our security framework provides multi-layered protection.
5.1 Technical Security
- SSL/TLS encryption: All data exchanged between the platform and your device is encrypted.
- Data encryption: Sensitive information stored on servers is protected by industry-standard encryption.
- Firewalls and intrusion detection: Advanced security measures to prevent unauthorized access.
- Regular security audits: Periodic security reviews conducted by external experts.
- Two-factor authentication: An additional layer of security for account access.
5.2 Administrative Security
Our staff receive rigorous privacy training, and only those who need it are granted access to your information. Every data access is logged and monitored.
5.3 Response to Security Breaches
If a security breach occurs, 77up will notify affected users as quickly as possible and take the necessary steps to mitigate any harm.
6 Data Retention Period
We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy or to meet legal obligations.
- Active accounts: Information is retained for as long as the account remains active.
- Closed accounts: Even after an account is closed, certain information may be kept for a period of time as required by law.
- Financial records: Financial transaction data is retained for the long term in accordance with applicable law.
- Marketing data: Marketing-related information is deleted if you withdraw your consent.
Once the designated retention period has expired, your information is securely deleted or anonymized.
7 Your Rights
You have the following rights regarding your personal information. Contact us directly to exercise these rights.
7.1 Right of Access
You have the right to receive a copy of the information we hold about you. Upon request, we will provide that information within a reasonable time.
7.2 Right to Rectification
If any information we hold about you is incorrect, you may request that it be corrected. You can also edit some information directly from your account settings.
7.3 Right to Erasure
In certain circumstances, you may request that your personal information be deleted. However, due to legal obligations, some information may be required to be retained for a specified period.
7.4 Right to Restrict Processing
In certain circumstances, you may request that processing of your information be temporarily restricted.
7.5 Right to Opt Out of Marketing Communications
You may opt out of marketing communications at any time. Each marketing email will include an unsubscribe option, or you can contact our support team.
8 Protection of Payment Information
bKash, Nagad, Rocket, and bank transfer methods are available for financial transactions on the 77up platform. A separate security protocol is followed for each method.
- Payment information is always transmitted and stored in encrypted form.
- Full bank account numbers or card numbers are not stored on our servers.
- Each transaction is individually verified.
- Suspicious transactions are automatically flagged and reviewed.
- The minimum deposit is ৳500 and the minimum withdrawal is ৳1,000 — no transactions below these limits are processed.
9 Protection of Minors
77up is an adults-only platform. It is intended solely for users aged 21 and above. We actively prevent access by minors.
- Age is verified at the time of registration.
- Age is confirmed through identity document verification.
- Information belonging to minors is not knowingly collected.
- If it becomes known that information from a minor has been collected, it is deleted immediately.
If you believe a minor is using this platform, please contact us immediately.
10 International Data Transfers
77up uses international technology infrastructure. As a result, your information may be processed or stored on servers outside Bangladesh. For any such transfer, we ensure that:
- Adequate data protection measures are in place in the receiving country.
- Appropriate contractual safeguards are in place for the data transfer.
- International-standard security protocols are followed.
- The level of protection described in this Policy is maintained.
11 Policy Changes
77up reserves the right to update this Privacy Policy from time to time. For significant changes, we will notify you in the following ways:
- By displaying a prominent notice on the platform.
- By sending a notification to your registered email address.
- By updating the "Last updated" date on this page.
If you continue to use the platform after changes are made, you will be considered to have agreed to the updated Policy. We therefore recommend reviewing this Policy periodically.
12 Contact Us
If you have any questions, concerns, or requests to exercise your rights regarding this Privacy Policy, please contact us:
- Email: [email protected]
- Via 24/7 live chat support
- Support available in Bengali and English
We carefully review all requests and try to respond within a reasonable time.